WHO WE ARE
Matt Rosa and Tika Osbond are the business Principals, and we are personally involved in every consumer panel run. Our combination of Local and Global experience allows us to pull out the key insights that have the opportunity to make your brand more relevant, and drive your business forward.
TIKA OSBOND
Owner, Head Moderator
BIOGRAPHY
- Master of Arts Cultural Anthropology – Gadjah Mada University
- 17 years in Ethnography research, 14 years in consumer research.
- 3 years as a fieldwork ethnographer, along as an Associate Researcher at the University of the Philippines.
- 3 years as strategic planner at Srengenge Culture Lab
- 10++ years conducting consumer labs in Indonesia, Fiji, and Papua New Guinea.
- Consulting work: Bank Rakyat Indonesia, Hunt-Haggarty London, Systematic Innovation Ltd., Glico Wings, Future Laboratory UK., British American Tobacco
CHRONOLOGY
2005 - 2007
Researcher at Komunitas Bunderan
2006
Researcher at International Collaboration Project with a non-government organization from Japan about ‘The Impact of the Earthquake on Society in Yogyakarta’.
2007
Researcher at International Research Project based in Freiburg Germany. Published in 2009 by Kanisius , ttitled “Towards Global Education: Indonesian and German Academic Culture Compared”.
2008
Researcher at National Committee of Women (KOMNAS PEREMPUAN)
2009
Researcher at BAPPEDA on‘Composing the Policy of Local Culture in Bantul Region’.
2010
Associate Researcher at the University of the Philippines Diliman about ‘Jeepney Culture in Metro Manila the Philippines’.
2011
Researcher at International Project between Nijmegen University Netherland and Gadjah Mada University about ‘Wellbeing in Javanese Community’.
2011 - now
Head of Research and Plan at Srengenge Culture Lab (www.srengenge.co.id)
PORTFOLIO – BRANDS
- Kampung Halaman
- Indonesia Optimis
- Kraton Wedding
- Bank Rakyat Indonesia
Matt Rosa
Lead Consultant, Client Management
BIOGRAPHY
- 24 years multi-channel marketing experience
- 7 years running Innovations for BAT, including postings in Japan (3 years), London (1 year), and Indonesia (3 years)
- MBA from Northwestern’s Kellogg School of Management
- Consulting Work: OgilvyAction, Toys R Us, Wells Fargo, American Airlines, P&G, Servicemaster
- Founder of PT Digital Vision Publishing, an Indonesian marketing and edutainment company comprising matamatapolitik, matamatamusik, matamatarecords, and the consumer marketing application dealio
- dealioPartner in PT Indonesian Insights Decoded, gleaning actionable insights by working with Indonesian consumers on some of the largest branding efforts in the country
FEATURED SPEAKING ENGAGEMENTS AND TOPICS
2010
NYC, USA Innovation Days; An iterative approach to consumer-centric innovation
2011
Shanghai, China, Chairperson for Summit on Consumer Relevant Packaging
2012
Barcelona, Spain, ISPIM; Building an Innovative Culture
2013
Bucharest, Romania, Innovation Summit; Consumer insights in innovation
2014
Singapore, ISPM; Putting Consumer Insights at the Heart of your strategy
2015
Amsterdam, Netherlands, Unleashing Innovations Summit
NOVITA LIMANTO
Project Manager, Head of Transcription
BIOGRAPHY
- Bachelor of Engineering from Design and Product Management – University of Surabaya
- 5 years in consumer research obtaining insights on global and local brands including Bank Rakyat Indonesia, Hunt-Haggarty, Glico Wings, Future Laboratory UK., ExxonMobil, Lucky Strike, Dunhill
- Experience running research projects in Indonesia, Fiji, and Papua New Guinea
RESEARCH BACKGROUND
2012
Marketing Trend Research for Hunt-Haggarty London
2012 - 2016
Strategic Planner at Srengenge Culture Lab
2016 - now
Project Director of PT. Indonesian Insights Decoded