WHO WE ARE
Matt Rosa and Tika Osbond are the business Principals, and we are personally involved in every consumer panel run. Our combination of Local and Global experience allows us to pull out the key insights that have the opportunity to make your brand more relevant, and drive your business forward.
TIKA OSBOND
Founder, Managing Director, Head Moderator
BIOGRAPHY
- Master of Arts from Cultural Anthropology - Gadjah Mada University.
- 16 years in Ethnography research, 13++ years in consumer research.
- 3 years as fieldowork ethnographer, along as an Associate Researcher at the University of the Philippines, 3 years as strategic planner at Srengenge Culture Lab, 10++ years as Managing Director at Insights Decoded, and Owner of instrue.app.
- Consulting work: Bank Rakyat Indonesia, Hunt Haggarty London, Systematic Innovation Ltd., Future Laboratory UK., British American Tobacco, ExxonMobil, Filtrona, Glico Wings, Tokopedia, Beleaf Farm, Dew It, and FKS Group.
Matt Rosa
Lead Consultant, Client Management
BIOGRAPHY
- 24 years multi-channel marketing experience
- 7 years running Innovations for BAT, including postings in Japan (3 years), London (1 year), and Indonesia (3 years)
- MBA from Northwestern’s Kellogg School of Management
- Consulting Work: OgilvyAction, Toys R Us, Wells Fargo, American Airlines, P&G, Servicemaster
- Founder of PT Digital Vision Publishing, an Indonesian marketing and edutainment company comprising matamatapolitik, matamatamusik, matamatarecords, and the consumer marketing application dealio
- dealioPartner in PT Indonesian Insights Decoded, gleaning actionable insights by working with Indonesian consumers on some of the largest branding efforts in the country
FEATURED SPEAKING ENGAGEMENTS AND TOPICS
2010
NYC, USA Innovation Days; An iterative approach to consumer-centric innovation
2011
Shanghai, China, Chairperson for Summit on Consumer Relevant Packaging
2012
Barcelona, Spain, ISPIM; Building an Innovative Culture
2013
Bucharest, Romania, Innovation Summit; Consumer insights in innovation
2014
Singapore, ISPM; Putting Consumer Insights at the Heart of your strategy
2015
Amsterdam, Netherlands, Unleashing Innovations Summit
NOVITA LIMANTO
Project Manager, Head of Transcription
BIOGRAPHY
- Bachelor of Engineering from Design and Product Management – University of Surabaya
- 5 years in consumer research obtaining insights on global and local brands including Bank Rakyat Indonesia, Hunt-Haggarty, Glico Wings, Future Laboratory UK., ExxonMobil, Lucky Strike, Dunhill
- Experience running research projects in Indonesia, Fiji, and Papua New Guinea
RESEARCH BACKGROUND
2012
Marketing Trend Research for Hunt-Haggarty London
2012 - 2016
Strategic Planner at Srengenge Culture Lab
2016 - now
Project Director of PT. Indonesian Insights Decoded