METHODOLOGY SELECTION

Sometimes a client will have a specific traditional research need, such as a Central Location Test (CLT) or a quantitative phone survey or ethnographic research of how someone uses a prototype product. But usually the research need is more common – “What will consumers think of this new product/back/billboard/TVC/brand messaging”. We don’t have a one-size fits all solution, because questions and consumers aren’t one-size fits all. We’ve found that a mixture of qualitative and quantitative research, delivered at speed, is usually the best approach. Based on your target audience, budget and project plan, we will recommend an approach that we believe best suits your needs.