We believe that traditional focus groups are outdated. We believe marketers shouldn’t wait a month to obtain research results. We believe that interacting with consumers in true dialogue is the best way to obtain insights from today’s digitally mobile and evolving Indonesian consumer.
The necessary insights to allow clients to make better decisions, create better products, and develop the most relevant marketing mix to serve all of Indonesia.
THE BEST WAY TO ENSURE YOUR MARKETING MIX IS RELEVANT FOR INDONESIAN CONSUMERS IS TO DEVELOP IT IN COORDINATION WITH INDONESIAN CONSUMERS
Insights Decoded offers a consumer-centric approach featuring 90 of Indonesia’s best and brightest to Review, Evaluate, or Co-Create elements of your marketing mix to ensure relevance for your target audience.
Blending online and offline consumer panels allows us to obtain at speed the required consumer insights to help companies grow their brands, companies, and relevance with Indonesian consumers.